Joan Laporta s campaign to return as Barcelona s president took a theatrical turn on Tuesday when he unveiled a giant poster of himself next to Real Madrid s Santiago Bernabeu stadium.
Laporta posted two images of the poster, placed on a building under construction within view of the stadium of Barca s arch rivals, on his Twitter account with the caption Hello Madrid .
The poster features an image of Laporta and bears the caption: Looking forward to seeing you again.
After months of speculation, Laporta confirmed his bid to succeed Josep Maria Bartomeu and return as president of Barcelona in November.
— Joan Laporta Estruch (@JoanLaportaFCB)
The 58-year-old held the post from 2003 to 2010, overseeing Barca s resurgence as LaLiga s top side and a challenger in Europe.
Barca won 12 trophies during Laporta s presidency, including four LaLiga titles and two Champions League crowns, under coaches Frank Rijkaard and Pep Guardiola.
Bartomeu and the board of directors resigned in October just days before a planned vote of no confidence in the president.
